Creative and passionate marketer, Dillon Kalkhurst leads D. Knight Marketing & Consulting Group. DKMC has more than 20 years experience forming win-win social impact partnerships that have provided tremendous business ROI while making a difference. Our motto is “There is no mission without margin.” When strategic alliances are created with clearly identified and agreed upon KPIs for both the nonprofit and the funding partner, everyone wins.
School-business partnerships are our biggest strengths. DKMC has experience with engaging over a million millennial parent volunteers in schools, and this experience has helped us become experts in intergenerational engagement. Parents in schools today are split 50/50 between millennials and Generation X and these two generations are influenced and motivated very differently. Schools now must be trained in age diversity to maximize teacher effectiveness in parent and family engagement.
Companies are increasingly challenged to recruit, engage and retain millennial employees. There are 30 million millennial employees in the U.S. today, and they will occupy 75% of the workforce by 2025. Corporate Culture is the number one thing millennials look at when joining or staying at a company. With a whopping 66% of millennial workers planning to leave their current company by the end of 2020, it is imperative for businesses to create Millennial-friendly cultures that include meaningful social engagement opportunities for their teams.
We feel the millennial generation will grow to be the most giving generation in U.S. history. This is good news for nonprofits that need volunteers and funding. This is good news for schools that need more engaged parents and better-trained teachers, and this is ideal for companies that have the opportunity to grow their businesses while making a difference in the world.
Founded in 1991, DKMC’s first client was Pepsi-Cola where we managed sampling events across the southeast U.S. around the hugely popular “Pepsi Challenge” promotional campaign. In addition to event-based marketing, DKMC specialized in programs that utilized entertainment to educate youth on important issues. This successful platform often referred to as “edutainment” proved to be a successful way to get kids excited about an issue and move them to action. In 1999, DKMC co-partnered with a well-established, Florida-based media production company and formed MediaScope Creative, which became DKMC’s production arm. This extension helped extend the “edutainment” effectiveness into new media.
DKMC has had the pleasure of working with many well-known brands in helping them promote new products and services in an entertaining and engaging way. Past and present clients include Scholastic, Pepsi-Cola, The NBA, The NFL, NASCAR, Sandals & Beaches Resorts, The Sandals Foundation, Disney World Resorts, NBC, Clear Channel Radio, HBO, ModernBride and Pioneer Electronics, just to name a few.