We developed a cause marketing partnership program that was adopted by over 100 Clear Channel Radio Stations. Clear Channel stations in each market ran an on-air literacy promotion and secured local partners to fund the campaign and provide books for underserved children in local schools. The campaign provided thousand of books for kids educated the community about the importance of reading at home while driving incremental sales revenue for the partner stations. We produced this video to tell the successful story of the New Orleans Clear Channel station group. The video helped secure additional local partnerships around the country.