For the little ones or Generation Z, Halloween is one of the most exciting days of the year. Thanks to social media, next to New Year’s Eve, Halloween has become the second most “shared” day of the year, especially for Millennials. Just watch your Facebook, Instagram and Twitter feeds throughout today and tonight, and you will see what I mean.
Taking part of the Halloween madness has become a right of passage for most Millennials. As a generation, they are all about joining in on what is trending. Millennials seek to be different from the rest of us and love to express their individuality. Halloween is the perfect opportunity to do just that. They put a lot of thought and stress into how they will make a unique statement with their costumes, events, and activities. Halloween provides an unlimited opportunity for creativity to be shared, looked at, commented on and liked.
On Halloween, anxiety abounds as plans for that last day in October and more importantly the perfect costumes are discussed sometimes months in advance. So what will be the big costumes this year for Millennials? According to Pinterest, which is a treasure trove of costume and party ideas, the top trends in costumes this year include DIY costumes, Hillary and Trump and anything nostalgic. Millennials crave nostalgia. Research shows that Millennials love brands with heritage. This is why you see products using the word “classic” or “original” on their packaging. You see Nintendo releasing game systems with old school favorites like Pac-Man and Galaga.
Since Nostalgia is such a big thing, I thought I would share a few of the hot costumes from our Gen X and Boomer’s younger days. Chances are Millennials have never heard of these four costumes which were all the rage when they were younger.
Jeannie from the hugely popular TV show “I Dream of Jeannie.” Astronaut Capt. Anthony Nelson’s one-man capsule Stardust One crashed into a deserted island in the South Pacific. Nelson (Larry Hagman- way before he was shot as J.R. on Dallas) discovered and opened a mysterious bottle to find a beautiful genie (Barbara Eden) who had been trapped inside for 2,000 years. The show ran for five years in the late 60s and lived in syndication all through the 80s.
The Fonz and Mork from Ork: The late Robin Williams got his first big break on Happy Days which had a huge run in the seventies. He played Mork in one episode in 1978 where he and “The Fonz” played by Henry Winkler went at it. Williams went on to star in the wildly popular Mork and Mindy Show which was a couples costume favorite for a decade.
Laverne and Shirley: Another spin-off from Happy Days. You didn’t have to be a shlemiel or a schlemazel to love Laverne and Shirley, the classic sitcom about two working-class BFFs from Milwaukee making their dreams come true. The show was so popular in the late 70s that on any given Tuesday night, almost half of everyone watching TV were tuned into see what Laverne DeFazio (Penny Marshall) and Shirley Feeney (Cindy Williams) were up to. If you were a girl in the 70s or early 80s and had a BFF, chances are you tried this costume out a time or two.
OK. I have to mention a Boomer scary costume although most Millennials would laugh all the way through this cult classic. The Creature from the Black Lagoon was one of the original “scary films” from 1958 was actually shot in 3D and was black and white. Kids loved the Creature mask and webbed paws. Oooohhh scarrrrry.
The staff at D. Knight Marketing & Consulting Group wish everyone a fun and safe Halloween. No matter what generation you are a part of because of your age (a number) Halloween lets us all be kids again even if it is just for a day.