Kellogg and Walmart teamed up to provide the students and families of Dalton Elementary School in Aurora, CO a Family Reading Night. Parents participated in a Read and Rise workshop to help them learn strategies to make reading a habit at home. Kellogg’s provided healthy snacks and a Reading Certificate which enabled every student to select a book off of the Book Fair regardless of their socioeconomic condition. Wallmart brought an army of local store associates that volunteered at the event by reading to kids and helping kids build a book from scratch.
We created this short video featuring testimonials that Walmart and Kellogg’s used on social media.